F is for Falcon

The Peregrine Falcon is one of the swiftest, fastest birds in existence. This needs a little working out, though I think this could be a great opportunity to introduce oblique characters. If the letters were disproportionately inked/printed, if it were slightly heavier one side to the other, this would help convey the speed of the Falcon.

The Peregrine Falcon is a very much an endangered bird of prey and whilst it’s difficult to describe it as Almost Extinct, they are in fact seriously protected, especially across North America and Canada.

About Guy Featherstone

Inspired by watching his father hand-render 8pt type with a Rotring nib on the bottom of his drawings, Guy set his sights when he graduated in Design from Central Saint Martins in 1996. He then skipped over the pond to NYC to work for Gee Street Recordings, where he designed record sleeves and created identity work. On his return to London, he ventured into publishing, before landing in the exciting advertising agency HHCL (Campaign’s Agency of the Decade – 2000). His passion for letters, detail, precision and craft allowed him to create great work for brands such as Guinness, Egg, Sci-Fi and Tango - he soon became their Head of Art. He went travelling around the world in 2002, to top up his stimulus tanks and complete some personal projects. Returning to London in 2003, he was appointed Head of Design at Wieden Kennedy where he has gone on to create award-winning work for brands such as Nike, Aiwa, Honda, Yakult, The Guardian, Emeco, Nokia and Space.NK. Since arriving at W K he has created, and runs a department of like-minded, typo-craft junkies.
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One Response to F is for Falcon

  1. Tony Davidson says:

    nice. similar design to ‘f is for fly’, but maybe more appropriate.

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