B is for BEAR scamp by Guy Featherstone

Not sure about this one. I’m mostly a fan of the ones which are super simple, 2-3 characters max! However, this could be fun if it were produced actual bear paw size. The characters chosen are those from the Gothic families. one thing I do like is that with this execution you have the opportunity to use many variables of a family from rounded to condensed, combined with weight change and U&LC.


About Guy Featherstone

Inspired by watching his father hand-render 8pt type with a Rotring nib on the bottom of his drawings, Guy set his sights when he graduated in Design from Central Saint Martins in 1996. He then skipped over the pond to NYC to work for Gee Street Recordings, where he designed record sleeves and created identity work. On his return to London, he ventured into publishing, before landing in the exciting advertising agency HHCL (Campaign’s Agency of the Decade – 2000). His passion for letters, detail, precision and craft allowed him to create great work for brands such as Guinness, Egg, Sci-Fi and Tango - he soon became their Head of Art. He went travelling around the world in 2002, to top up his stimulus tanks and complete some personal projects. Returning to London in 2003, he was appointed Head of Design at Wieden Kennedy where he has gone on to create award-winning work for brands such as Nike, Aiwa, Honda, Yakult, The Guardian, Emeco, Nokia and Space.NK. Since arriving at W K he has created, and runs a department of like-minded, typo-craft junkies.
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One Response to B is for BEAR scamp by Guy Featherstone

  1. Tony Davidson says:

    I tend to agree with Guy that simple is best. That said, the bear paw print is a nice idea. Bit similar to the Iguana footprints though. And animals begining with ‘B’ seem to be easier than those beginning with ‘I’.

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